Alternate Approach
Brand Identity System
Brand System Guidelines
Print Design
Progress, Rerouted.
Digital Design
Conceptualized as an action sports non-profit, Alternate Approach’s brand needed to feel organic within the industry, while giving a slight nod to the non-traditional identity that most action sports athletes tend to align with.
While paying homage to the founders aviation roots, Alternate Approach’s identity pushes the brand in a direction that resonates beyond the organization to the athletes it aims to work with, whether you’re just taking off or you’ve been cruising for years.
